Orange County SEO Expert Strategies in Real Estate

Tagged: Google RSS

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  davekeys 7:58 am on February 23, 2011 Permalink
  Tags: Google, Google social, social media, social search results   

  Can We Stop, Turn Off, Disable Google Social Search Results? SEO Annoyances | To Quote Geoffrey Rush 

  “Well, ya best start believing in ghosts stories Ms. Turner, you’re in one!” Geoffrey Rush – Pirates…

  Well, since about 18 February you may have noticed insertions of your own posts in the Google search results, kind of like ghosts of your online activity following you around in your searches.

  Previously, Google published instructions on how to turn off features and their search results, specifically, personalized search results. However, the newest iteration of Google’s search results, “Social results”, comes to us, apparently, with no means to turn it off other than the obvious method of signing out of Google. If you are like me and use a Gmail address, chrome and Google extensions, you already know that signing out of Google is not necessarily what you want to do every time you want an unadulterated search result.

  One Chrome extension that I use provides a numerical count, #1, #2 etc. in the search results but it is dependent on your being signed into Google. Alas social results are a permanent part of every Google account holder’s experience unless Google chooses to change things.

  What this means for SEO experts and neophytes alike is that a new level of competition enters the arena; that is, competition against Google users’ historical data.

  Well kids, we’d all better adjust hadn’t we? I don’t think Google has any intention of going back on the social media thing, not when they’re trying so hard to corner a piece of that market.

  With respect to asking Google to turn this feature off, I think we’ll see a declination pretty much like another Jeffrey Rush quote, “in other words no!” It seems unlikely that we will be able to turn off, disable or otherwise stop this new “feature.”

  Orange County SEO

   

   
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  davekeys 9:26 pm on February 18, 2010 Permalink
  Tags: database ( 2 ), Google   

  Data Value Inflation: Remembering That Google is A Database Application 

  The properties and apparent shifting of Google’s indexing results are contingent on, and a function of a dichotomy inherent in all databases. There is a tension between the purpose of a database to assimilate information and an effort to maintain uniqueness of search results, otherwise known as a query in database terms. Every database application strikes a balance between these two parameters. Ultimately, the assimilation of all data wins out over the filtering of replicated information. This is where an SEO expert will succeed by virtue of determining the best methods of insertion of records or data into the Google data storage and retrieval system. Ultimately, because Google is designed to provide comprehensive storage and retrieval, filtering is a secondary process. Thus, Google becomes dependent on patterning algorithms to purge duplicate data and something else far less prevalent in traditional databases- noise, also known as web spam. Avoid the patterning detection and you succeed in gaming the system to some degree. In a utopian Internet, there would be no SEO because all information would be archived and presented based solely on the merits of unique quality and quantity. This is not the real world, as we know, because commerce is necessarily a part of the real world and commerce is competitive and it is repetitive. Inflation is controlled but is not eliminated. In fact, inflation of the value of data is inherent in the system. This will continue so long as Google operates on a profit basis. A certain level of repetition is not only tolerated, but expected because commerce is based on repetition. I’m not talking about Plagiarism or mass duplication but I am referring to consistent broadcast of a message and syndication with consistent growth. Fail to do this and other competitors that follow these norms will surpass you.

  If I write an article about real estate, Google will index it, at least internally, and compare it to the rest of its database. If it passes initial tests, the “record” is committed. Periodically run stored procedures may later purge the data or modify its value in query results. If I insert a reference in valued data, the reference is successful in adding value to the referenced data. A link to a video on youtube such as Mirasol Homes for Sale, from my real estate example, becomes inherently more valued because of its association to Youtube. The anchor text is assigned a value beyond its intrinsic value by association with the higher valued resource. This is the basis of the inflationary nature of SEO. The next competitor must outperform this process to compete for higher positions in query results.

  To compensate for inflationary tendencies, Google uses several methods, including attrition of disuse to deprecate value in archived data.

  
  

   
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  davekeys 9:18 am on December 14, 2009 Permalink
  Tags: Google, Keyword phrases, Orange County SEO Expert   

  Layer One Includes Keyword Research | Orange County SEO Expert 

  Steve Wiideman, the foremost expert on SEO, (if you wonder about whether that’s true, just type “SEO Expert” into Google and there he is in the number one spot) states in his book that the most important and critical phase of SEO is what he calls the Analyze phase in his four-fold approach to SEO, Analyze, Optimize, Develop and Promote. That is so true. I just had to email a client who is working with more than one SEO firm. The folks at brand-x had sent him a list of about 50 or so keyword phrases for his business. Only about 10 of them had any real value for his business. I’m absolutely positive that the next step is going to be a quick mini-campaign on some of the other 40 near zero value keywords so the Brand-X firm can claim “We got you to the top of Google for soooo many of your keywords- success!”

  No success. Just a con-game.

  Correct Keyword Research Finds Your Buyers

  SEO is somewhere between blood-sport and a military campaign, or more like the Afghanistan war- it never really ends and you have to stay on it indefinitely if you want to keep the upper hand over your problem.

  Business owners, especially small business owners need to carefully and thoroughly analyze their keywords using the readily available and free tools by Google, the Adword Keyword search tool and Google Trends. What’s important and what people are typing into Google and what they are not typing in searches will soon become obvious.

  Then the more labor intensive part- analyzing your competition. When you find out what your keywords are, look at the businesses in the top spots in Google and find out what they’re doing to get there. It will be a mix of three things: site optimization, backlinks and traffic. That’s it. Everything else is fluff and noise. You have to beat them by the numbers in all three categories to pull ahead.