The SEO experiment continues. This image for rule of thirds <<<- original size, is on page 2 of Google image search. I hope to get it into organic search results.

real estate seo marketing

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A New Housing Bubble Will Last Only As Long As Investors Do

What percentage of home purchases are driven by speculating investors? Will this segment of buyers carry a long term surge in housing sales and prices? I don’t think so. Investors will stop investing when they discover that actually home buyers who want to live in the homes they buy are not as plentiful as they hoped.

This may not take long. Historic shrinking interest rates have not dislodged a lot of buyers from sitting it out. Many have damaged credit and cannot qualify for the better rates and deals. How much of the market is being driven by cash buyer investors, etc? 

When people don’t arrive in numbers to purchase these investor homes, the market will slip back toward an amassing of assets that won’t sell.

A New Housing Bubble by investors

That is the best outcome because a new housing bubble is not good for the US economy.

Maybe all these investors intend to rent these homes?

Are we destined to become a nation of renters, lining the pockets of cash investors?

Real Estate values are what the owners are willing to pay. Homes in Palm Beach FL call for higher prices than the same homes in say, the southwestern part of North Carolina. Eventually, someone has to decide the price is right for staying and living in a home or the entire thing grinds to a halt.

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Find out about your new location in advance with these resources

Searching for a new home is a daunting task. Aside from filtering through disclosures, and finding the right deal you need to research the neighborhood where you will soon be living. This information applies to any community and to any San Francisco Bay Area real estate.
Below are several tools to help you get started in your neighborhood research:

Neighborhood Crime statistics research

Crime reports has a great feature that allows you to type in a prospective address and view all the different police reports for a given area. Details include when and where the crime happened and what type of incident it was.

Schools Near Your New Home

Great Schools is a comprehensive resource for information on different schools. The website uses their own grading criteria as well as a community rating including input from parents of students to measure both public and private schools. Great schools lists over 200,000 schooling opportunities ranging from preschool through high school.

Community Shopping & Amenities

Walkscore allows you to enter an address and get a google map of the different shops, schools, and amenities in the area.

This will get you started but the best way to get acquainted with your new neighborhood is to head over and spend some time meeting people and checking out your surroundings in person.

Devin Ratoosh is a real estate broker based in Berkeley specializing in advising clients in buying and selling Bay Area Real Estate.

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Red pencil

You’ve probably read that you need to get found now on Google for your business to get leads from the Internet that you simply can’t get any other way. You may have been encouraged to start a website, or especially, a blog. Then, once you have a blog, you’re supposed to make it work with SEO (search engine optimization) which means what, exactlhy?

Well, there is the bulk of SEO, which involves acquiring links to your website or blog. That’s a tough business and often requires the help of an experienced SEO specialist or in the case of larger enterprises, an SEO team. While link-building accounts for around 85% of SEO factors, there is the matter of niche markets and searches which can often be obtained with well optimized website content, especially on WordPress blogs, and when needed, the link-building aspect of SEO, even in lesser quantities, can go a lot further to aid your cause in lower competition and niche markets. This is when you want to maximize the inclusion of the other side of SEO, the 15% that is on-site or on-page optimization. Crafting of your message in a manner prescribed for search engine results placement can sometimes hit a high spot on Google for niche and undiscovered market segments. When competition isn’t thinking ahead for their online marketing message, you have the opportunity to get found now just by creating the right content with the right targeted title, content and keywords. Thinking about how people search on the Internet and anticipating that kind of search, coupled with good old fashioned discovery of search behaviors are key to successful SEO and blogging.

SEO and blogging at the same time? Blogging comes to some like second nature but others struggle with the first words. You’re probably also trying to get some first page placement on search engines for your business. If that’s true, then you need an SEO blogging coach. Some people write prolifically any time, all the time but their writing won’t get them either of new business or search engine placement. Their SEO is ill conceived or just isn’t there. Then you need SEO help. Starting out with free resources is an excellent idea. Spend money when it’s necessary and at the beginning, you can learn the basics from good resources like Steve Wiideman’s SEO in a Day free ebook. When you need small group or one-on-one help from an excellent¬†SEO blogging coach, check out Coach Katerina, especially if you’re in the real estate business, but for any small business as well.

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