The Google Animal Farm – It’s A Regular Zoo

You may have read the book, Animal Farm in high school. Animals take over the farm and bring freedom to all. For a while. Then the pigs and dogs ascend to supremacy and make things worse for the rest of the livestock than before- and they collude with men who were formerly bad but now are even “better.” 

Google has its own farm system as evidenced by the recent Farmer, Panda and now Penguin updates. They won’t be outdone. Panther is supposed to be next.

I wrote about the impact of the Penguin and other animal updates on my Real Estate SEO and Google’s Animal Farm post.

SEO – The Waiting Is The Hardest Part

You know it. The waiting for SEO efforts to take effect is the hardest part for you and your business. That’s where the temptation sets in. Take a shortcut. It works. Take another one. It works. Take another one and some crazed animal-named algorithm from Google comes along and takes it all down in an instant. All that work, and it didn’t work. Now you’re back to square one, or sometimes, even behind where you started. 

Stay clear of wild animals. Google keeps letting them out of their cages so just stay clear as much as you can.

Word.

Now the target is exact match anchor text. Too much and you get a painful slap. You have to game the system a bit better than that.

This: Houston real estate vs. this: Learn about Houston luxury real estate at John Daugherty Realtors.  The counter-intuitive latter is definitely your best bet in this environment

Have a Look At Lillian’s Menifee Pages

Have a Look At Lillian’s Menifee Pages

This video describes Menifee land purchase opportunities. Lillian describes how people are investing in real estate in Menifee.

Calder Ranch is one of the premiere communities of Menifee. Here is another with some drive-by footage of Calder Ranch by CPH

Here’s Lillian’s Calder Ranch Page where you can keep up with what she says is happening in the community and real estate market.

Calder Ranch Menifee

gekkomaui

Wellington Rights to Legacy vs. Fake Legacy from the last 12 Months

Wellington Rights to Legacy vs. Fake Legacy from the last 12 Months

Wellington short sale agents

Fake legacy = getting a page up in Google search and attacking your competitor from your new platform. Actual performance of something like two short sales in two years? I don’t know but it’s close.

Real legacy = scores of successful short sales over the last seven years. About three that didn’t close. The rest- done deals.

You decide. Fake legacy and fake experience or a good chance of getting your home through a sale that frequently fails but not with these agents: http://www.wellington-luxury-homes.com/Wellington-Short-Sale-Agents/page_2449354.html

SEO Test For Partial Match Anchor Text

Partial match anchor text is a frequently recommended strategy to avoid Google’s increasingly aggressive filters and algorithm related penalties or “discounting” of links.

In this case, I’ll use one word of a two word target query, slimjaxmiami which currently has no results in Google. The other word is lolbfk12 but it will not be pointed from here, but another blog post.

The test will be whether the queries with both words will render the target page- or not.

Real Estate Brokers JDR in Houston

Real Estate Brokers JDR in Houston

Houston luxury brokers John Daugherty Realtors are serving up elegance and luxury in the inner loop communities of River Oaks and Tanglewood. Check out their website at http://www.johndaugherty.com

Luxury real estate in Houston, A Quiet Elegance

Houston luxury real estate TanglewoodA subdued elegance that nonetheless easily overcomes the din of “ordinary” prime real estate.