Category Archives for "Florida real estate"

September 11, 2017

Branding Miami Realtor Service

Branding Ross Miami
There are a lot of real estate brands in Miami. The thing that makes this one different is that they maintain the Ross100 Condo Index. Their website provides a condo by condo ranking with plenty of ratings of amenities and features. This makes it easy to choose when you’re condo shopping in Miami Beach.

Ross Miami
1000 5th St., Ste 200
Miami Beach, FL 33139
Phone: +1 305 788 1220

In Ross’s model, it’s much more about developing client relationships that then become lifelong relationships, and that in turn creates a much more collaborative environment.

At Ross Miami, they have the vision for a different format of real estate agency which involves:


It’s been a while since I’ve seen a brand strategy that is also so market specific that it’s akin to creating a new keyword as well as a catch phrase, that is the Miami Condo Index. I hope that catches on fast as well as the Ross100 Condo Index.