September 12, 2017

Miami Condos Pack More Punch Than Hurricane Irma

After all the attention drawn by superstorm hurricane Irma, the highrise condos of Miami stand, largely unaffected in the long term. That’s discounting the fallen cranes at construction sites including the one at 300 Biscayne. The rest? People are cleaning up and values remain strong in the luxury condo market. You can see the current ratings of Miami Beach condos over at the Miami Ross100 Condo Index page:  >>>   Now that the cleanup is well underway, Irma will become another memory of the tropical storms that frequent Florida. More at Ross Miami Real Estate on Tumblr: The RossMiami Realty Weebly Page: Ross Luxury Real Estate on Angelfire: Posted in Temecula  

Update September 17, 2017: The biggest news remains those without power and those who remained without power until it was too late. The most prominent example being the eight elderly people who succumbed to the heat and died when trapped in a sweltering nursing home without power and therefore, air conditioning. Some 90% of FPL customers lost power after being told repeatedly that rate increases were to help prepare for future storms. Did they think that notion would never be tested?

Hurricane Irma Damage In Miami

September 11, 2017

Branding Miami Realtor Service

Branding Ross Miami
There are a lot of real estate brands in Miami. The thing that makes this one different is that they maintain the Ross100 Condo Index. Their website provides a condo by condo ranking with plenty of ratings of amenities and features. This makes it easy to choose when you’re condo shopping in Miami Beach.

Ross Miami
1000 5th St., Ste 200
Miami Beach, FL 33139
Phone: +1 305 788 1220

In Ross’s model, it’s much more about developing client relationships that then become lifelong relationships, and that in turn creates a much more collaborative environment.

At Ross Miami, they have the vision for a different format of real estate agency which involves:


It’s been a while since I’ve seen a brand strategy that is also so market specific that it’s akin to creating a new keyword as well as a catch phrase, that is the Miami Condo Index. I hope that catches on fast as well as the Ross100 Condo Index.


January 25, 2013

The Used Rolex and Video Marketing

Last year – March to be exact, posted up a video to make a point about how easy it is to rank for competitive terms using video if it’s optimized just a bit with good title principles, a good description focused on the keywords but not insanely so, and a few links to the video and watch Google do its magic.

The topic of my video was used Rolex watches focusing on one brand in particular, the men’s GMT master II.

Since I don’t have a Rolex watch, I used my out-of-the-box Avon brand watch to make the video and I made sure I put enough information on the video that people knew it was not a Rolex watch but just a test and that was even in the title but people still decided to watch the video and now it has 653 views. Sometimes if someone is typing in a search for the model, it shows up in organic search on page 1. For a while it even showed up when people search “used Rolex watches.” Now, that has kind of worn off but if that watch were really for sale It would have moved a long time ago. 

Used Rolex watch men's GMT master ii

January 12, 2013

A New Housing Bubble Will Last Only As Long As Investors Do

housing bubble by investors


A New Housing Bubble Will Last Only As Long As Investors Do

What percentage of home purchases are driven by speculating investors? Will this segment of buyers carry a long term surge in housing sales and prices? I don’t think so. Investors will stop investing when they discover that actually home buyers who want to live in the homes they buy are not as plentiful as they hoped.

This may not take long. Historic shrinking interest rates have not dislodged a lot of buyers from sitting it out. Many have damaged credit and cannot qualify for the better rates and deals. How much of the market is being driven by cash buyer investors, etc? 

When people don’t arrive in numbers to purchase these investor homes, the market will slip back toward an amassing of assets that won’t sell.

A New Housing Bubble by investors

That is the best outcome because a new housing bubble is not good for the US economy.

Maybe all these investors intend to rent these homes?

Are we destined to become a nation of renters, lining the pockets of cash investors?

Real Estate values are what the owners are willing to pay. Homes in Palm Beach FL call for higher prices than the same homes in say, the southwestern part of North Carolina. Eventually, someone has to decide the price is right for staying and living in a home or the entire thing grinds to a halt.

June 1, 2012

Researching A Neighborhood From The Comfort Of Your Own Home

Find out about your new location in advance with these resources

Searching for a new home is a daunting task. Aside from filtering through disclosures, and finding the right deal you need to research the neighborhood where you will soon be living. This information applies to any community and to any San Francisco Bay Area real estate.
Below are several tools to help you get started in your neighborhood research:

Neighborhood Crime statistics research

Crime reports has a great feature that allows you to type in a prospective address and view all the different police reports for a given area. Details include when and where the crime happened and what type of incident it was.

Schools Near Your New Home

Great Schools is a comprehensive resource for information on different schools. The website uses their own grading criteria as well as a community rating including input from parents of students to measure both public and private schools. Great schools lists over 200,000 schooling opportunities ranging from preschool through high school.

Community Shopping & Amenities

Walkscore allows you to enter an address and get a google map of the different shops, schools, and amenities in the area.

This will get you started but the best way to get acquainted with your new neighborhood is to head over and spend some time meeting people and checking out your surroundings in person.

Devin Ratoosh is a real estate broker based in Berkeley specializing in advising clients in buying and selling Bay Area Real Estate.

April 10, 2012

Coach Time

Sometimes you’re just stuck. Writer’s block, ideas, inspiration… nothing comes to you and then the overwhelming feeling (pay attention because you’re likely right) that you’re just missing some key elements to get your blog to resonate and get traffic.

This may be the time to call in an SEO blog coach and there is no better choice for the real estate agent than the endorsed coach in the linked post, so check it out.

June 15, 2011

SEO and Writing Content for Your Blog – Getting Found in Their Google Searches

putting the SEO and writing pieces togetherYou want your posts to be discovered by people searching Google for your business products and services ahead of competitors. You know that blogging is the key. You may be new to blogging, or consider yourself an old hand. Integrating SEO into your writing strategy, however may be a new challenge and it can feel unnatural trying to think about how to incorporate keywords naturally into your blog. This is when you may need an SEO blog coach. Someone who can help you keep it natural while also getting those important keywords to rank on Google searches. This can be complex, yet simple. Creating more content that naturally surrounds your key concepts and keywords over time is your best bet.


Get Found Now | Need an SEO Blogging Coach?

Red pencil

You’ve probably read that you need to get found now on Google for your business to get leads from the Internet that you simply can’t get any other way. You may have been encouraged to start a website, or especially, a blog. Then, once you have a blog, you’re supposed to make it work with SEO (search engine optimization) which means what, exactlhy?

Well, there is the bulk of SEO, which involves acquiring links to your website or blog. That’s a tough business and often requires the help of an experienced SEO specialist or in the case of larger enterprises, an SEO team. While link-building accounts for around 85% of SEO factors, there is the matter of niche markets and searches which can often be obtained with well optimized website content, especially on WordPress blogs, and when needed, the link-building aspect of SEO, even in lesser quantities, can go a lot further to aid your cause in lower competition and niche markets. This is when you want to maximize the inclusion of the other side of SEO, the 15% that is on-site or on-page optimization. Crafting of your message in a manner prescribed for search engine results placement can sometimes hit a high spot on Google for niche and undiscovered market segments. When competition isn’t thinking ahead for their online marketing message, you have the opportunity to get found now just by creating the right content with the right targeted title, content and keywords. Thinking about how people search on the Internet and anticipating that kind of search, coupled with good old fashioned discovery of search behaviors are key to successful SEO and blogging.

SEO and blogging at the same time? Blogging comes to some like second nature but others struggle with the first words. You’re probably also trying to get some first page placement on search engines for your business. If that’s true, then you need an SEO blogging coach. Some people write prolifically any time, all the time but their writing won’t get them either of new business or search engine placement. Their SEO is ill conceived or just isn’t there. Then you need SEO help. Starting out with free resources is an excellent idea. Spend money when it’s necessary and at the beginning, you can learn the basics from good resources like Steve Wiideman’s SEO in a Day free ebook. When you need small group or one-on-one help from an excellent SEO blogging coach, check out Coach Katerina, especially if you’re in the real estate business, but for any small business as well.

SEO Blog Coach Tips | Three Steps To Tune Up Your WordPress Blog and Get found Now

Wordpress Tuneup Kit

The market is inundated with experts on WordPress. I once heard a news report sometime back about the monthly unemployment statistics. One of the commentators said sardonically,  “that’s a lot of new bloggers!” Well, isn’t that the truth? Fresh into the foray by the thousands every week, people from marketing and sales departments of collapsing companies have to find a new niche. Many of them move into the online space and proclaim themselves marketing experts, branding experts, social networking experts– I get followed by these types almost every day on twitter.

Some of them become WordPress experts. They learn enough to understand the ins and outs of WordPress, and it can be a little overwhelming to newcomers. What I find unconscionable is that they then create a product that is overhyped and they proceed to pull the wool over the eyes of the unsuspecting for rather exorbitant fees.

One such ploy is  WordPress optimization, sometimes called a tuneup or SEO customization or any other number of impromptu terminologies. For those unfamiliar with WordPress and SEO, especially the part of SEO that is performed on a website, (that’s around 15% of total SEO factors–the rest is accumulation of the right back links) WordPress is optimization! that’s right, WordPress out-of-the-box is 95% of on-site optimization already done for you. Any SEO blog coach worth their weight in birdseed will tell you so. Add A few plug-ins and configure them, and you’re on your way to the 99th percentile of optimization on your website content. The first step to get your content found now. You just want to be sure that you keep your topic well focused. A website that pursues a few keywords or even one performs better than a website that tries to grab the market share for lots of keywords.

I mentioned plug-ins. These are extensions to the WordPress platform that are usually free and install with just a few clicks. You can do this in a few minutes time and save yourself the fees of an expert.

Here’s your tuneup–and you can do it for free in a few basic steps:

  1. Googe XML Sitemap Generator for WordPress – this plugin generates and posts a new sitemap every time you post to your WordPress website or blog. Then it notifies Google and Bing about your update. Once your blog is recognized by Google as a contributor of good content (this can be achieved in a pretty short time) Google will come around pretty promptly, pick up your new post and place it in the Google search index. Google XML Sitemap Generator may be enough for many blogs if they are competing in a niche with relatively little competition.
  2. All in One SEO Pack – This is a plugin that allows you to create longer titles and descriptions for your posts. Creating a title like Get the best SEO response from Google in 15 minutes for Free with Easy Plug-ins looks great in a Google search result, but not so good on the limited space in your blog page. SEO Pack allows you to have a long version of your title for search engines and a shorter one to display on your page.
  3. Get Steve Wiideman’s Free e-Book, SEO in a Day. SEO in a Day by Steve WiidemanClick the book icon or Find it any time by typing SEO expert into Google. Steve’s website with the book is #1. The book is absolutely free. An afternoon of reading will put you light years ahead in the Search Optimization competition!

Well, that’s really it. Were you expecting something complicated? It’s not that complicated. Full fledged SEO campaigns that involve the other 85% of SEO factors, link-building can be complex but on-site optimization is a few steps and some well focused content away.

Not really a disclaimer: What do I get from Steve for posting his book? I get a bill when I consult with him, just like anyone else, and the occasional mention and thank you on Twitter.

Need a coach to help with your content creation? SEO Blog Coach Katerina

May 20, 2011

SEO Blog Coach – Who is the best?

SEO Stealing Money

You can pay $90 an hour for SEO blog coaching right out of the gate, or you can start out for learning for absolutely free and then work with the best Blogging and SEO coach once you’ve learned the basics.

If you’re a real estate agent and you want to get found fast, you have probably heard that blogging is an essential part of SEO, and indeed it is. Creating quality content and presenting it in a way that is effective both for users and search engines comprises about 15% of an effective as SEO campaign. the other 85% is driven by link building. source:

If you’re new to blogging and SEO, there’s really not much an SEO blog coach can do for you yet–maybe later for some advanced techniques, but not now. Especially not when you’re starting out; you need the basics regarding SEO, keyword distribution, title and heading placement, and all the rest. I’m telling you now, these basics are straightforward and the information is absolutely free. Now, I want to make it clear I get nothing for this endorsement except the occasional expression of gratitude or mention on Twitter, but you have to go to the world’s top SEO expert (at least according to Google) Steve Wiideman. Here’s your proof. Type this into Google: SEO expert. That’s it. Follow the very first link and get the free e-book. I think you have to give him your e-mail address but he won’t spam you. You can download the book, Seo in a Day, and you can learn all you need to know about SEO and blogging in a day and you don’t need any SEO Blog Coaching to do it either.

If you are already familiar with SEO practices and you need some help or individual mentoring, the best SEO blog coach in the business is Katerina Gasset, especially if you’re in real estate or small business. Katerina speaks nationally on her successful blogging techniques and has driven an extremely successful real estate business by learning all the blogging and SEO techniques from scratch after some hard knocks along the way. She can save you time and money so don’t hesitate to get in touch once you’ve educated yourself with Steve’s invaluable resource and are ready to leverage your marketing message online.

More on SEO on my Orange County SEO site.

Get found on Google

April 19, 2011

SEO, You have to do the other 85%

15% of SEO is keyword On-site keyword placement according to the last SEO survey by SEOMoz. The rest of the 85% will not be provided by an SEO blogging coach. That will be provided by many more factors in SEO. First comes the preparation of proper blogging and website configuration, then comes the war.

A litany of off-site factors form a strategy and competition that is an all-out fight for survival and dominance. The rules of war are set and governed by Google. They enforce and change them at will. It’s their universe, after all, not ours. SEO was created and is run by Google so we, the blogging coaches, link-builders and SEO specialists must comply and compete and the best performer wins.