The market is inundated with experts on WordPress. I once heard a news report sometime back about the monthly unemployment statistics. One of the commentators said sardonically, “that’s a lot of new bloggers!” Well, isn’t that the truth? Fresh into the foray by the thousands every week, people from marketing and sales departments of collapsing companies have to find a new niche. Many of them move into the online space and proclaim themselves marketing experts, branding experts, social networking experts– I get followed by these types almost every day on twitter.
Some of them become WordPress experts. They learn enough to understand the ins and outs of WordPress, and it can be a little overwhelming to newcomers. What I find unconscionable is that they then create a product that is overhyped and they proceed to pull the wool over the eyes of the unsuspecting for rather exorbitant fees.
One such ploy is WordPress optimization, sometimes called a tuneup or SEO customization or any other number of impromptu terminologies. For those unfamiliar with WordPress and SEO, especially the part of SEO that is performed on a website, (that’s around 15% of total SEO factors–the rest is accumulation of the right back links) WordPress is optimization! that’s right, WordPress out-of-the-box is 95% of on-site optimization already done for you. Any SEO blog coach worth their weight in birdseed will tell you so. Add A few plug-ins and configure them, and you’re on your way to the 99th percentile of optimization on your website content. The first step to get your content found now. You just want to be sure that you keep your topic well focused. A website that pursues a few keywords or even one performs better than a website that tries to grab the market share for lots of keywords.
I mentioned plug-ins. These are extensions to the WordPress platform that are usually free and install with just a few clicks. You can do this in a few minutes time and save yourself the fees of an expert.
Here’s your tuneup–and you can do it for free in a few basic steps:
- Googe XML Sitemap Generator for WordPress – this plugin generates and posts a new sitemap every time you post to your WordPress website or blog. Then it notifies Google and Bing about your update. Once your blog is recognized by Google as a contributor of good content (this can be achieved in a pretty short time) Google will come around pretty promptly, pick up your new post and place it in the Google search index. Google XML Sitemap Generator may be enough for many blogs if they are competing in a niche with relatively little competition.
- All in One SEO Pack – This is a plugin that allows you to create longer titles and descriptions for your posts. Creating a title like Get the best SEO response from Google in 15 minutes for Free with Easy Plug-ins looks great in a Google search result, but not so good on the limited space in your blog page. SEO Pack allows you to have a long version of your title for search engines and a shorter one to display on your page.
- Get Steve Wiideman’s Free e-Book, SEO in a Day. Click the book icon or Find it any time by typing SEO expert into Google. Steve’s website with the book is #1. The book is absolutely free. An afternoon of reading will put you light years ahead in the Search Optimization competition!
Well, that’s really it. Were you expecting something complicated? It’s not that complicated. Full fledged SEO campaigns that involve the other 85% of SEO factors, link-building can be complex but on-site optimization is a few steps and some well focused content away.
Not really a disclaimer: What do I get from Steve for posting his book? I get a bill when I consult with him, just like anyone else, and the occasional mention and thank you on Twitter.
Need a coach to help with your content creation? SEO Blog Coach Katerina